Created by wine lovers, for wine lovers.
The founders of Squelch have a long and varied entrepreneurial history in the wine trade — building innovative portfolio management businesses, pioneering advanced storage solutions, and developing cutting-edge market analysis tools.
Squelch is a community where wine lovers come together to share stories, knowledge and wisdom — and, of course, some truly wonderful bottles.
Squelch is revolutionising the way consumers buy and sell fine wine. We’re at the centre of a community-driven zeitgeist that’s reshaping the market for the better.
The traditional wine trade has long benefited from an overly complex and opaque system — one that’s left consumers, and especially private sellers, feeling they have limited options and little visibility.
Secondary market activity in fine wine is huge — with an estimated £4–5 billion of wine changing hands globally each year. A significant share of that, around £1.5 billion, is traded through the UK alone, making it one of the world’s most important fine wine hubs. Yet despite this scale, most wine owners still end up selling their bottles back to the same businesses they bought them from.
Squelch is a disruptor in this space. For the first time, buyers and sellers can trade directly with each other, cutting out the middleman altogether. The wines you’ll find for sale on Squelch are exactly the bottles that would have otherwise ended up back on a merchant’s list — just without the markup.
The secondary market has finally turned transparent.