Veuve Clicquot is one of the most recognisable names in Champagne, renowned for its bold spirit, historic innovations, and a distinctive house style built on strength and structure. Founded in 1772 by Philippe Clicquot, the house became truly legendary under the leadership of his widow, Barbe-Nicole Ponsardin — better known as “La Veuve Clicquot.” Widowed at just 27, she took over the business in 1805 and transformed it into one of Champagne’s greatest success stories.
Madame Clicquot’s determination and ingenuity shaped the modern Champagne industry. In 1810 she created one of the first recorded vintage Champagnes, and in 1816 she perfected the riddling rack, a technique still used today to clarify sparkling wine. Her relentless pursuit of quality and innovation earned her the title “La Grande Dame de la Champagne,” and it set the foundation for the house’s reputation for excellence.
The vineyards of Veuve Clicquot cover more than 380 hectares, making it one of the largest estate holders in Champagne. With parcels spread across prestigious villages — including a high proportion of Grand and Premier Crus — the maison secures a broad palette of fruit from which to build its blends. Pinot Noir dominates the plantings, reflecting the house’s stylistic emphasis on structure and power, while Chardonnay contributes finesse and Meunier adds roundness.
At the core of the portfolio is the Brut Yellow Label, instantly recognisable worldwide and one of Champagne’s most consistent non-vintage blends. It is crafted from a large base of reserve wines to ensure continuity of style: full-bodied, structured, and marked by depth of fruit and a distinctive toasty richness. Beyond the flagship cuvée, Veuve Clicquot produces an extensive range, from vintage releases to the prestige cuvée La Grande Dame, a tribute to Madame Clicquot herself that highlights Chardonnay’s elegance and longevity.
Today, Veuve Clicquot is part of the LVMH group, but it retains its distinctive identity, balancing mass recognition with a commitment to quality. The bold yellow label, instantly associated with the house, has become a global icon of Champagne. More than just a brand, Veuve Clicquot represents a pioneering legacy — one built on resilience, innovation, and a house style that continues to be admired around the world.